Case Studies

EMPLOYER: GumGum, Inc.

DISCIPLINES: Digital Advertising, Product/Interactive Design

ROLE: Senior Design Manager & Art Director, North America


Pitch Work

Process included: 

Initial Consultation / Brainstorms

Creative Direction

Collaborative Strategic Planning

Customized & Fully Functional Deliverables


Campaign Work

Process included: 

Client Kick-Off Call

Art Direction with Designer

Customized & Fully Functional Deliverables

Multiple Feedback Rounds

Actionable Design Recommendations

Post-Project Support


“Lauren is a proactive, solution-oriented professional who turns potential roadblocks into possibilities. Going above and beyond standard project management tools, Lauren prioritises direct, personal check-ins with stakeholders to expedite communication and keep deliveries on time. Their collaboration in integrating generative AI into our mockup process elevates our output, directly translating into stronger brief responses and proactive, winning concepts for key accounts.”

Eric S.
Former Manager at GumGum


Concepts

Process included: 

Internal Brainstorm

Art Direction with Designer

Working Templates for Global Team

Documentation on Best Practices

Proactive Support & Outreach

Expertise