Case Studies
EMPLOYER: GumGum, Inc.
DISCIPLINES: Digital Advertising, Product/Interactive Design
ROLE: Senior Design Manager & Art Director, North America
Pitch Work
Process included: Initial Consultation / Brainstorms
Creative Direction
Collaborative Strategic Planning
Customized & Fully Functional Deliverables
Campaign Work
Process included: Client Kick-Off Call
Art Direction with Designer
Customized & Fully Functional Deliverables
Multiple Feedback Rounds
Actionable Design Recommendations
Post-Project Support
“Lauren is a proactive, solution-oriented professional who turns potential roadblocks into possibilities. Going above and beyond standard project management tools, Lauren prioritises direct, personal check-ins with stakeholders to expedite communication and keep deliveries on time. Their collaboration in integrating generative AI into our mockup process elevates our output, directly translating into stronger brief responses and proactive, winning concepts for key accounts.”
Eric S.
Former Manager at GumGum
Concepts
Process included: Internal Brainstorm
Art Direction with Designer
Working Templates for Global Team
Documentation on Best Practices
Proactive Support & Outreach
Expertise