When GumGum set out to pitch its In-Screen Velocity format to an existing Fortune 500 Food & Beverage partner, the brief came with an unusual wrinkle — the client had provided static mockups of the campaign artwork, embedded inside a PowerPoint. Technically present, but practically unusable.

The bigger challenge was that the product hadn't launched publicly yet, meaning high-resolution assets simply didn't exist. Working from scratch wasn't an option.

The workaround came through Kling AI. Using a static image of the product cans emerging from a mountain of cream and cherries, Kling's image-to-video model generated a smooth 360-degree camera rotation of the scene. The concept, developed as part of a competitive pitch, placed that rotating element directly in the scroll path — letting users naturally interact with the product as they moved down the page. AI-generated video was central to making the demo possible.

The pitch didn't win that specific campaign, but it did something more lasting — it convinced the client to move away from traditional expandable in-screen ads and adopt the Velocity format for their next campaign entirely.